The World’s Hottest Smartphone Brand Is Chinese—And It Isn’t Huawei

HONG KONG—U.S. sanctions have pummeled Huawei Applied sciences Co.’s smartphone trade. A special Chinese language tech corporate is reaping the advantages.

Xiaomi Corp. has stuffed the gap left by Huawei in markets from Europe to Southeast Asia to China. It’s doing so with a playbook acquainted to many Chinese language shopper manufacturers: providing purposeful units related to upscale opponents at costs that frequently undercut them.

No corporate globally bought extra telephones within the month of June, as Beijing-based Xiaomi surged previous Samsung Electronics Co. , consistent with marketplace researcher Counterpoint Analysis. For the second one quarter, Xiaomi leapfrogged Apple Inc. to develop into global’s No. 2 for the primary time.

In Europe, it grabbed the highest spot, with its marketplace percentage virtually doubling to 24% from a 12 months previous. In price-sensitive markets like Spain, two out of each 5 telephones bought in the second one quarter have been made by way of Xiaomi, Counterpoint stated. The corporate used to be the highest supplier in Denmark, Belgium, Ukraine and Russia.

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